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独树一帜的吉祥物


 2002年的世界杯将拥有非常新颖别致的吉祥物,它完全是由电脑合成的外星来客。 来一睹它的庐山真面吧。

Mascot of 2002 FIFA World Cup Korea/Japan

吉祥物

   The 2002 FIFA World Cup in Japan and Korea will feature a totally new type of official mascot[1], based upon futuristic computer animation[2].
   In a departure from the traditional single cartoon character, FIFA and the World Cup Organizing Committees in Japan and Korea have unveiled[3] a brief animation whose main heroes are intended to become the popular face of the tournament in 2002.
   The comic fantasy presents a family of little creatures who set out to help create a special atmosphere at the World Cup finals, and recounts[4] the adventures of two mischievous[5] space-age youngsters on their way to the matches in Korea and Japan. State-of-the-art[6] computer animation is being used in the film and the characters will almost always appear as three-dimensional figures.
   The innovative approach was devised by FIFA and the two Organizing Committees, KOWOC and JAWOC, together with FIFA's marketing partner, ISL Worldwide, and the brand agency, Interbrand.
   The Head of ISL's Events Division, Glen Kirton, said: "The 2002 FIFA World Cup is a ground-breaking event, as it's the first FIFA World Cup of the new millennium, the first to be held in Asia and the first to be co-hosted. We needed a ground-breaking approach. Past mascots have been two-dimensional in both character and presentation, but we wanted to be more creative and to use the best technology available to reflect the values of the host countries. After all, Korea and Japan have a world-wide reputation for innovation."
   The Chairman of KOWOC, Dr. She-Jik Park, and his Japanese counterpart, Mr Shoh Nasu, explained how the idea had developed. "Many possible story ideas were generated by creative teams in Korea and Japan, before the final one was selected by KOWOC, JAWOC and FIFA". "Mascots for our events have evolved over the years but this is a giant leap into the future[7] of staging our biggest event. The new approach will help communicate the values of the World Cup to everyone[8], especially children.
   The film is only the start. The story will develop over the next two years running up to the event. It is hoped that the end result will contribute to full stadiums, with a fabulous[9] atmosphere at all 64 matches.

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注释:

 

 

[1]mascot:吉祥物

[2]futuristic computer animation
未来派的电脑动画

[3]unveil:除去…面纱

 

 

[4]recount:叙述

[5]mischievous:恶作剧的

[6]state-of-the-art
艺术级的

 

 

[7]a giant leap into the future
向未来迈进的一大步,指本次吉祥物的设计有突破性进步。

[8]Communicate…to sb.…
把(思想、信息、观念等)传递给别人

[9]fabulous:神话般的